Our New Brand

Looking Ahead, Honoring Our Legacy.

Sigma Kappa offers a genuine sisterhood that lasts and personal growth that never ends. Our visual identity, based on member and alumnae research, reflects this promise. It holds our heart close, while leaving room for growth and lasting impact. It’s both refined and friendly, exemplifying our strength in difference.

Colors with a history

We've simplified our color palette to focus on the colors that define Sigma Kappa. Introducing Mary Maroon, Legacy Lavender and Dove Love. Together, these colors create an unmistakable identity, one that's grounded in our founding hues and inspired by the symbols and traditions that shape who we are.

A more flexible system

As part of our rebrand, we developed a series of secondary logos. These logos are designed to be used as part of a flexible system. They're our toolbox and allow us to consistently apply the brand in any context.  As part of this system, we've also also reimagined our heart and added Greek letters, two symbols that define Sigma Kappa.



A brand with heart

Our members have heart. A refreshed tagline and new bold look adds flexibility when needed and keeps our messaging clear. Sigma Kappa’s tagline emphasizes the meaning of ‘heart’ in every aspect of members’ lives. The brand values reflect those chosen by Sigma Kappa’s founders, with a voice and tone representative of our current members and alumna.

with heart

Three missions, one brand.

Our entity logos are designed to be used as needed for entity-specific materials. These consistent,  more versatile logos will better serve each entity of Sigma Kappa and strengthen our connection to one another.



Great brands are built on strong foundations.

We created new guidelines to ensure the accurate and consistent application of the Sigma Kappa brand. Over time, adherence to the rules outlined in these pages will increase brand equity, consistency, and recognition.

For all questions relating to these guidelines and Sigma Kappa marketing collateral, please contact Diane Freeland at dfreeland@sigmakappa.org.

Download the Brand Guide



Start repping the brand today

Access our toolkit of digital freebies along with our logo pack and start using the new look today. These assets were created by Sigma Kappa's communication team volunteers. Thanks to their support and creativity we're able to share these with all our members!

Download

One Heart, One Way.

The open motto respects the intention chosen by the founders in 1874. Here, we’ve encapsulated the meaning and brought into the context of present-day Sigma Kappa.

It’s not about sameness.

It’s about being united by purpose and care.

We choose to walk together in sisterhood, supporting one another through every challenge and celebrating our differences.

We show up wholeheartedly, even when it’s hard.

We honor the women who came before us and prepare the way for those who will follow.

We act, serve, and grow with intention in all we do.

With one heart, in one way,
we move forward together.